Hey, where are the photos of these animals being transported and slaughtered?

After all, as the article (parenthetically) points out, cows and pigs from these idyllic farms end up in the same places as the McCows. (For a look at a “USDA-inspected plant”, see the latest undercover investigation by the Humane Society of the US

It’s so easy to fall into the “happy meat” trap. All it takes is good marketing, and a willingness to not dig too deeply, ask too many questions.

That GOOD bought the hype so thoroughly is just…not good journalism, ethics, or exploration. It’s just a stacked deck.

Those who want another side to the “humane” meat story should visit these issues of the late, great Satya magazine, which explore how and when and if animal products can truly be compassionately produced:

Killing Us Softly?

Milking Us Gently?

Huh. So when animal advocates tell people point out the cruelties and suffering involved in animal agriculture, they are being sentimental and anthropomorphizing.

But when foodies such as Ms. Lesser haul out the (completely unscientific, BTW) trope that only “happy” animals produce tasty food, they are praised and profiled.

Sorry folks, even operations marketing themselves as kinder & gentler cause suffering for animals. Cows and calves are separated in years-long cycles of impregnation & lactation. And all animals involved end up transported and slaughtered in conditions no better than those of their “unhappy” (read: factory farmed) counterparts.

This is what GOOD calls happy? Sounds to me more like a desperate search to justify hurting other beings for our own pleasure.

Hey, where are the photos of these animals being transported and slaughtered?

After all, as the article (parenthetically) points out, cows and pigs from these idyllic farms end up in the same places as the McCows. (For a look at a “USDA-inspected plant”, see the latest undercover investigation by the Humane Society of the US

It’s so easy to fall into the “happy meat” trap. All it takes is good marketing, and a willingness to not dig too deeply, ask too many questions.

That GOOD bought the hype so thoroughly is just…not good journalism, ethics, or exploration. It’s just a stacked deck.

Those who want another side to the “humane” meat story should visit these issues of the late, great Satya magazine, which explore how and when and if animal products can truly be compassionately produced:

Killing Us Softly?

Milking Us Gently?

Huh. So when animal advocates tell people point out the cruelties and suffering involved in animal agriculture, they are being sentimental and anthropomorphizing.

But when foodies such as Ms. Lesser haul out the (completely unscientific, BTW) trope that only “happy” animals produce tasty food, they are praised and profiled.

Sorry folks, even operations marketing themselves as kinder & gentler cause suffering for animals. Cows and calves are separated in years-long cycles of impregnation & lactation. And all animals involved end up transported and slaughtered in conditions no better than those of their “unhappy” (read: factory farmed) counterparts.

This is what GOOD calls happy? Sounds to me more like a desperate search to justify hurting other beings for our own pleasure.