BristolBaughan is GOOD

On October 7, 2009 BristolBaughan Discussed

Should We Ban Smoking Outside?

and said:

I vote for making taxes on cigarettes = the amount of health care costs associated with smoking related diseases + therapy for those who wish to figure out how to quit.

On July 31, 2009 BristolBaughan Discussed

Mr. McCain Goes to Hollywood

and said:

I love these! I want to see a few by late guest “directors” Kubrick and Hitchcock!

On October 14, 2008 BristolBaughan Discussed

Banksy’s “Village Pet Store And Charcoal Grill”

and said:

I love him like a tweener loves Justin Timberlake; a painful aching, hair-pulling, deafening kind of screaming love.

On October 10, 2008 BristolBaughan Discussed

Urban Golf

and said:

my favorite! who did the costume design? incredible.

On October 9, 2008 BristolBaughan Discussed

If I Were President

and said:

I would give Kucinich his Dept. of Peace + 5% of our defense budget.

I would mandate yoga for all prisoners and abolish the death penalty.

I would elect Rogers Numbers as my VP.

On September 21, 2008 BristolBaughan Discussed

Science Fiction Movies And Fictitious Science

and said:

no

On September 18, 2008 BristolBaughan Discussed

Microsoft to Seinfeld: Get Out! (Updated)

and said:

just saw the Mac v. PC ad that takes over the homepage of the New York Times. pretty awesome. Mac kills.you can see it here http://www.youtube.com/watch?v=X8YG6cL3ngY

On September 18, 2008 BristolBaughan Discussed

Microsoft to Seinfeld: Get Out! (Updated)

and said:

I actually dig these ads. I’d rather have whacky and original than the usual stale ads on tv.

Can Alex Bogusky help Microsoft Beat Apple?

By Danielle Sacks

“He looked like Jesus,”
confesses a blushing 27-year-old hipster in gray New Balance sneakers
and a zip-up hoodie. She is talking about her boss, Alex Bogusky, the
man who has built arguably the hottest ad agency in the country,
Crispin Porter + Bogusky. And she is trying to make herself heard over
the din of conversation at the New Denver Ad Club, where

500 locals have gathered to hear him speak. Bogusky had only
recently moved to town after hauling half of his now 700-person
operation from Miami to nearby Boulder. “Just the other day, I was
walking by the kitchen in the office,” says the young art director, two
years into working for Bogusky. “There was, like, this halo over him.”

On this breezy evening in April 2007, six-packs of Molson and the greasy scent of Burger King
burgers — two brands revived by Crispin — give the chandeliered
concert hall a calculated shot of the lowbrow. In a few moments, the
khaki-and-blazer crowd will see the legend live, on stage, where he
will share such intimacies as “I once farted on production for a Gap
spot” and “Life is a pyramid scheme.” Until then, the anticipation is
thick. “It’s kind of like having a major stage production coming to
your small town,” says one adman with Frank Sinatra hair. “Like the
circus.” Another whispers, “I can’t wait to hear this guy from Crispin
Glover!”

For nearly a decade, the unhip have flocked to Bogusky in the hope
that a little of his mystique might rub off. There is no more adept a
mechanic of cool, and Bogusky can give it — and take it away. In 1998,
he helped strip the sexy gloss from cigarette smoking with his raw,
award-winning “Truth” campaign. In 2001, he subverted the SUV and
Hummer fad by getting consumers to embrace “tiny” with his
media-bending stunts for the Mini Cooper. More recently, he resurrected
Burger King’s 1960’s-era “King” character, turning it into an unlikely
icon, which has since done everything from date reality-TV pinup Brooke
Burke to appear in his own Xbox video game that has sold 3.5 million
copies.

Bogusky is famous for pushing clients to the edge. His TV work for
Volkswagen included a close-up of a horrific, fatal-seeming car crash;
for Orville Redenbacher, he called the deceased popcorn pitchman back
from the dead; for Virgin Atlantic’s business travelers, Bogusky
offered up mock porn on a hotel TV network. “What Crispin has been able
to do consistently is not just produce breakthrough work, but actually
create new audiences for brands,” says Mary Warlick, who runs the One
Club, which awards creative excellence in advertising.

Now Crispin has been handed perhaps its biggest challenge to date: Microsoft.
The tech giant stunned the ad world in March when it passed over safer
choices like Fallon, JWT, and its agency of record, McCann Worldgroup,
and awarded its new $300 million consumer-branding campaign to Crispin.
It was an act of courage or desperation, depending on whom you ask.
Over the past couple of years, Microsoft’s already problematic
reputation in some circles — as the soulless, power-hungry purveyor of
lackluster products — has suffered a series of self-inflicted wounds.
It spent two years and $500 million on the media blitz around the
long-delayed Windows Vista launch, only to see the January 2007 “Wow”
campaign, which likened Microsoft’s new operating system to Woodstock
and the fall of the Berlin Wall, derided as arrogant and creatively
void. Vista itself sold poorly, leading to price cuts of up to 40%.
Worst of all, the flop bred a new generation of Microsoft haters.
“Microsoft has really lost control of its image,” says Rob Enderle, an
influential advisory analyst for tech companies including Dell, HP,
and Microsoft. And with its two most formidable competitors — Apple
and Google — boasting their own consumer cults, that’s the last thing
Microsoft can afford to do.

http://www.fastcompany.com/magazine/126/believe-it-or-not-hes-a-pc.html

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Can Alex Bogusky help Microsoft Beat Apple?

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