Im only a kid, so i don't really know what I'm talking about, but to me Earth Hour seems feeble. One hour,wow..life changing. Most people I know don't bother with it anyway, or they forget so generally its a waste of time. You don't hear kids talking about Earth Hour, you don't see parents worrying.I can see that the message behind Earth Hour is what is important, and they need to focus on spreading that more than focusing on promoting a flimsy one hour project that lots of people take no notice of anyway. To me it's just a media event, and while it may raise temporary awareness it isnt informing the public of the long term effects.So in my opinion, ditch Earth Hour, try something else.