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What happens between the first gift and the second that leads the donor to give again?What if the right thing to do is not scalable for profitability? The nonprofit market exists, in general, because its production does not necessarily fit a profit model. The classic argument ’nonprofits should operate more like businesses’ leads to the question ‘which businesses?’ The value of the right thing may or may not feel comfortable to successful revenue-generators who seek assessments and quantification of production. The investment may be a transaction, but the production is not a zero-sum game.
What if the right thing to do is not scalable for profitability? The nonprofit market exists, in general, because its production does not necessarily fit a profit model. The classic argument ’nonprofits should operate more like businesses’ leads to the question ‘which businesses?’ The value of the right thing may or may not feel comfortable to successful revenue-generators who seek assessments and quantification of production. The investment may be a transaction, but the production is not a zero-sum game.