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You've Proven Your Startup Can Work—Now What?
The Boba Guys evaluate their food start up after six months of iteration.
Read & DiscussCutting The Red Tape to Make Everyone Happy: A Boba Guys Mailbag
Big bureaucracy, unforeseen circumstances and the hidden costs of paying yourself: an entrepreneur's grab bag from the Boba Guys.
Read & DiscussEntrepreneurs Change the Game: A Snapshot of Boba Guys Iteration
A business' approach to change says a lot about its management.
Read & DiscussGood Design for Business Is More Than Meets the Eye
How the Boba Guys build trust by controlling the personality of their business.
Read & DiscussWhat a Startup—And Their Immigrant Parents—Can Teach You About Sacrifice
You make sacrifices for the things you care about, whether that's a business or your family.
Read & DiscussThe Secret of Pop-Up Restaurants: It's Not Just About Cost
The Boba Guys found the right model for their tea shop by thinking of it as a startup.
Read & DiscussHiring Like a Startup, Not a Restaurant
What startups look for: a knack for problem solving, appetite for risk, and diversity.
Read & DiscussThe Linsane Art of Opening Cultural Doors with Tea
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Crossing the culture barrier, one tapioca ball at a time.
Read & DiscussFrom Start-Up to Household Name, the Boba Guys' Science of Logos
From the Nike swoosh to the Chiquita banana lady, a tour of what matters in a company's logo.
Read & DiscussGuerilla Research Improves the Boba Guys' Taste
After our taste buds went haywire one summer night following a 10-hour taste-testing marathon, we turned to our customers.
Read & DiscussHow the Boba Guys Got the Price Right
“Five dollars? We could get an awesome burrito with that kind of money. That will never fly.”
Read & DiscussThe Boba Guys Market to the Unmarketable
Blowback from PR gaffes or praise from customers is broadcast for all to see.
Read & DiscussHow the Boba Guys Liquified the Mix Tape Economy
Our most requested drink by far has been horchata boba. How the best businesses mix cultural touchstones in provocative and thought-provoking ways.
Read & DiscussMasters in Business Artistry: When MBAs Get Hands-On
Models and simulations are great, but startups require intuition and artistry.
Read & DiscussSherpa'd: The Importance of Mentors to a Startup
How the Boba Guys found their mentors.
Read & DiscussLocation, Location, Location: The Boba Guys Find Their HQ
How do pop-ups decide where to pop up?
Read & DiscussEast vs. West: How the Boba Guys Brand Jumps the Void
Learning from Asia to sell tea in America.
Read & DiscussStraight to the Source: The Boba Guys Visit Taiwan
Boba milk tea is still wildly popular in Taiwan, but the country hasn't produced a recognizable brand for the product.
Read & DiscussThe Boba Guys Celebrate Halloween with Their Greatest Fear
The scariest part of starting Boba Guys is falling flat on our faces.
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