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I can’t help but think the question must be – why would we allow it? Any advertising aimed at young children is intrinsically difficult. They have no filter developed (or call it cynicism) by which to differentiate between ‘truth’ and marketing claims, or between tv programming and the ad break.Unfortunately, the UK ban is limited to the obvious children’s programming, but clearly many kids are exposed to much more television. That said, it’s a start!
I can’t help but think the question must be – why would we allow it? Any advertising aimed at young children is intrinsically difficult. They have no filter developed (or call it cynicism) by which to differentiate between ‘truth’ and marketing claims, or between tv programming and the ad break.Unfortunately, the UK ban is limited to the obvious children’s programming, but clearly many kids are exposed to much more television. That said, it’s a start!