How Might We Put People at the Center of Evaluation?
- Posted by: Jocelyn Wyatt
- on August 26, 2009 at 5:45 am
As a design and innovation consultancy built on the notion of putting people at the center of the design process, taking a human-centered approach to evaluation is critical for IDEO. We saw a great example of this when we spent time with IDE in Ethiopia, where Monitoring and Evaluation specialists spend time walking the fields with farmers and connect their personal stories to the data about them.
When evaluating the effectiveness of a program, quantitative data…
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Thanks for your comments. While surveys are appropriate in some instances, we find they are generally not as effective for gaining feedback on prototypes. Especially from a group like young children, it is tough to get the same depth of response from a survey as it is from observations and interviews.
The shadowing activity that Beth describes sounds really powerful and is a tool we frequently use to inform design. For other techniques for conducting human-centered observations and prototyping, check out the Human Centered Design Toolkit http://www.ideo.com/work/featured/human-centered-design-toolkit/.
What are other ways readers have tried putting people at the center?