Rolighetsteorin, a.k.a. “Fun Thory”
- Posted by: katelivesinbrooklyn
- on October 13, 2009 at 11:51 am
Volkswagen is marketing Volkswagen by not marketing Volkswagen. Through a series of Youtube videos that encourage environmentally- and socially-sustainable behaviors through innovative design and creative use of space, the Rolighetsteorin campaign is building up their brand’s sustainability chops for consumers without getting mired in heavy-handed environmental didactics, or the awkward dance of trying to fit the info about the car and the info about the planet into the same 15 second soundbite. Take a…
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wait Twain didn’t say that? that changes everything. i used to say that all the time when the fog rolled in…i identify whollly with that statement…so who said it anyways?