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Help me figure out how my vegan cakery can best support the fight for human rights

Michelle Rojas

Where
Los Angeles, CA

After reading 'The New Jim Crow' by Michelle Alexander and having my own negative experiences with the police earlier this year, I became painfully aware that my black/Latino children will almost certainly face racial discrimination by the Law & Order establishment. I became determined to do what I could to put an end to racial casting and reforming the criminal justice system.

Great people and great non-profit organizations, like Critical Resistance and the Ella Baker Center for Human Rights, are already working on these goals. Still, I firmly believe that corporate interests must be a part of the solution.

I resolved to start a small business, a homemade vegan cakery called Mama's Good Cakes, in order to put my ideas into action. I need help brainstorming all the ways that I can use this for-profit business as an agent of social change.

For starters, a percentage of revenue will be donated to a non-profit in California. What else can I do? Help me brainstorm, please.

Continue to mamasgoodcakes.com

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  • Michelle Rojas

    Thank you, Alessandra! That is a great idea. Someone else suggested that I contact a local YWCA that already has a girls mentorship program AND a racial justice committee. I e-mailed the committee chair to see if it's a good fit! I'm excited!