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Make Your Own Pasta Sauce Instead of Supporting Barilla's Anti-Gay Message

Yasha Wallin

On Tuesday, Guido Barilla, whose firm Barilla dominates the U.S. pasta market, told an Italian radio show, “I would never do an advert with a homosexual family…if the gays don’t like it they can go an eat another brand." He went on to criticize gay couples adopting. Italian activists have called for a boycott of the brand, and we in the U.S. should follow suit. Instead of buying Barilla sauces and pasta and supporting inequality, why not make your own? Here's a link to Martha Stewart's simple marinara recipe: http://www.marthastewart.com/946704/marinara-sauce. Or if you don't have time, here are a few suggestions for other quality brands to buy at the store: Giada's Tomato/Basil at Target, Victoria Marinara, Batali's Marinara.

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  • Arturo Chesi Visani

    I'm from Italy, and I will be cooking my own sauces: I hope they will taste good!

    • Yasha Wallin

      wonderful! Was there much media attention about this story in Italy?

  • mrsthursday

    Thanks for letting us know abt Mr Barilla opinions. I personally won't be buying his brand anymore. I don't want to encourage such narrow-minded thinking. I'll be dropping his company a line to let them know why I'll be xing them off my shopping list.

    • Yasha Wallin

      Please let us know if you receive any feedback, curious what their response will be.

      • mrsthursday

        I received the note below from Barilla just a few days after I sent them a pretty strong comment on their website. I'd have liked Mr Guido Barillo to actually make the Mea Culpa. But no, he obviously doesn't roll like that. And had to depend on a practiced marketing division to do his apologizing. Too bad, because I am still going give Barilla a pass next time I want a pasta dinner.

        Dear Thursday,

        At Barilla, we consider it our mission to treat our consumers and partners as our neighbors – with love and respect – and to deliver the very best products possible. We take this responsibility seriously and consider it a core part of who we are as a family-owned company.

        We are working hard to learn from this experience, and appreciate you taking the time to share your comments and valuable feedback.

        Sincerely,

        Barilla

    • JoelleK

      Thank you! Action and activism means a lot to those of us fighting for our equality.