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Museum Trades Memberships In Exchange for Youtube Subscriptions

Jenn Swann

Last week, the Museum of Contemporary Art (MOCA) in Los Angeles launched its Youtube channel, featuring educational videos and original arts programming. After notoriously making cuts to their education, fundraising and curatorial programs last year, MOCA is actively reaching out to the greater community with this accessible new video platform. The best part? Once you subscribe to the Youtube channel, you can claim a free three–month membership to the museum. How's that for community outreach?

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