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7 Questions To Ask Before You Make A Buy-One-Give-One Purchase

Emma Schaberg O'Brien

Yes, you're patting yourself on the back for doing shopping and helping people. But how much did you really help? Here's how to judge.

The Buy-One-Give-One model of companies such as TOMS Shoes has been in the news a lot lately - Check out some further arguments for and criticisms against it via:
Stanford Social Innovation Review: http://www.ssireview.org/articles/entry/inside_the_buy_one_give_one_model
Dare to Innovate: http://www.osezinnover.com/free-fish/

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