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  • Andrea Margutti
  • Carolyn Sams

Ad Campaign Reveals Rampant Sexism Through Google Autocomplete

Andrea Margutti

Google Autocomplete is a democratic function: The suggestions that pop up are the world’s most popular searches that include the words you’ve typed, which can offer a weird window into collective Internet psychology.

But autocomplete gets disturbing in a new ad campaign by United Nations Women, where it’s used to reveal widespread sexism.

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