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Advocacy through industry

ABLE project

I dream of the day when all ‘conventional’ trade will be fair*. Apolis, a menswear label that co-creates products with manufacturers and producers from around the world, attempts to make this a reality. Employing a business model that bridges commerce and microeconomic development, the simple idea is that people can live better lives if they are given equal access to opportunity. They call it “advocacy through industry.”

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