2 people think this is good

    marc.v.gurp Guillermo Caro

Amnesty International Switzerland - Not here but now

Guillermo Caro

Created to raise awareness about human rights abuse, this campaign is both creative and effective. To make the target feel that reality in a closer, more vivid way, it presents 200 street ads with images that match their surroundings as they include situations of human rights abuse extracted from different photographs, but in a way they look like the events portrayed were actually taking place before the people watching the ads on the street. The campaign achieved world wide media attention as w

Continue to awbnetwork.org