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Appealing to the heart — how AirBnB evolved to focus on social rather than search

Casey Caplowe

Really insightful piece about interface and coding details over at FastCoDesign. Including this little gem: "For a couple years, registered Airbnb users have been able to star the properties they browse, and save them to a list... they changed that star to a heart. To their surprise, engagement went up by a whopping 30%."

Continue to fastcodesign.com