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Austrian Beer Bottle Replaces Label With Free Transit Ticket to Curb Drunk Driving

Meghan Neal

An Austrian design firm came up with an ingenious way to dissuade people from drunk driving. Or at least, beer drinkers. The firm replaced the traditional label on bottles of Stiegl beer with a free ticket for public transportation. "The campaign not only helped to save lives but also promote Stiegl as a socially responsible beer producer," Springwise writes. Pretty damn smart.

Continue to springwise.com

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  • Brandie June

    And since one is likely to have more than just one, then you would also have a ticket to go pick up your car the next morning.