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  • Alessandra Rizzotti

    Really interesting how finding a distributor and packaging company is what changed her business and mindset about how to make her company successful. I wonder if finding a distributor is the hardest part of building the business- or is it just believing in the idea enough to find distribution?

    • Gretchen Williamson Evans

      Hi Alessandra! Honestly, it was more that I wasn't thinking about the ability to "go big" in the beginning. I was under the impression an entrepreneur of my skill level HAD to hand make their product which is very laborious with slow growth results. When I realized that it was my mind that was being small, I changed my entire vision of the company. I saw mass production, distributors and retailers across the country and even out of the country. I saw frozen whole grains in every freezer across the nation making lives healthier and easier. In order to accomplish this, the hand making and small batch idea flew out the door. It was a liberation from what we thought we had to do, to what we could do if we changed our thinking. Literally, we started googling and self-taught ourselves an industry through research and conversation with those in the know. It was so much work, and still is, and so worth it. Does that answer your question? Sometimes I digress:) ~Gretchen

      • Alessandra Rizzotti

        It's so good to hear from you Gretchen! I'm wondering how you self-taught yourself so seamlessly- unless you faced challenges while trying to connect with distributors nationally?

        • Gretchen Williamson Evans

          Seemless it was not. There were challenges at every turn, and still are. It took 3 years of work until our products were actually on the shelf at our first co-op here in Seattle. There were months at a time where I thought this was the worst idea we'd ever had. But then, there would be breakthroughs which were desperately needed shots in the arm. Then more tiny crumbs of success. Now, the set backs are challenges to be overcome as opposed to set backs that harm us. We still learn so much every day!

          • Alessandra Rizzotti

            I'd love to know any specifics that could potentially help our business community!

            • Gretchen Williamson Evans

              I wouldn't know where to start...packaging..supply lines...distribution...funding? Each aspect of our company had it's own challenges, lucky strikes and set backs. You live in Seattle & wanna have a cup of coffee?

              • Alessandra Rizzotti

                I wish! I'm in LA! You should totally share your wisdom or any tips on a blog, or through our site, if you'd ever like to!

                • Gretchen Williamson Evans

                  I would love to. I'll pull some time together and do it. I'll let you know if I do a specific blog post on my site or if I hit up y'all at GOOD. Thanks Alessandra!