Think this is good?

Coke and Obesity: A tale of two videos

David Hawksworth

Recently Coca Cola launched a new site to explain their position on public health issues, with a narrative video to bring the story to life. Soon after a spoof video response expressed a very different view of the role of Coke in society. So what can we learn from these two videos? A closer inspection provides a pretty accurate reading of both where Coke is on their journey to face up to the health challenge, as well as the size of the problem that they face.

Continue to posterous.com

Inappropriate?

Discuss