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Consumer behaviour: Men buy, women shop

Eman.Sayed Fathy

Men and women are different, but you knew that before you read this lesson. They are also different when it comes to shopping; why is it that guys don't enjoy shopping as we, women do? Statistics say women spend more money than men. This was the theory for many years, now let’s see what's happening in the new era, where more and more people are shopping online. Is this theory still available?

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