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Creativity likely isn't in one side of your brain

Ben Weinlick

Researchers into creativity are finding that the idea that a person may be "right brained" or "left brained" is based on some outdated '70's science. In this interview, think jar collective talks to author William Duggan about what neuroscience is currently saying about creativity and how we can use this new knowledge to inform our creative practice.

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  • minniie juneja

    i fully agree. personal knowledge/awareness feeds the physical creativity and internal biologically of our brain. Awareness + Options = Choice-making & Results.

    • Ben Weinlick

      Thanks for your thoughts on this Minniie. I need to explore Kandel's work on learning and memory more to grasp this newer model of how creativity might work.
      "Eric Kandel won the Nobel Prize in 2000 for his work on ‘learning and memory’ — we now know that creative ideas come from elements first stored in memory that then combine in a new way. There is no left, there is no right. Creative ideas happen not in brainstorming meetings but when the mind is most relaxed..." (Duggan)

      Some further reading that kinda relates here. http://thinkjarcollective.com/tools/creativity-technique-relevant-today/