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Data Won the U.S. Election. Now Can It Save the World?

Maria Redin

Veterans of the Obama campaign’s data squad are applying lessons from the campaign to tackle social issues such as education and environmental stewardship. Edgeflip, a startup Ghani founded in January with two other campaign members, plans to turn the ad hoc data analysis tools developed for Obama for America into software that can make nonprofits more effective at raising money and recruiting volunteers.

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