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    Yayne Hailu Sofi Khwaja Kris Giere Hillary Newman Alessandra Rizzotti Harmony Wright Stef McDonald GOOD HQ

Do we miscast rural communities as places to leave behind?


Rural communities are often portrayed in the media as unfortunate starting places—restrictive, provincial hometowns that promising individuals must escape in order to reach their full potential.

But possibility and wealth of different kinds can be found outside big, prosperous cities. Read how one Guyanese woman saw great potential in a tiny community in eastern Ethiopia.

Continue to idealist.org



  • George HileyGeorge Hiley

    This is awesome. Another exciting mob in Ethiopia is soleRebels who are now going great guns internationally. http://www.solerebels.com. You might also be interested in our thoughts on how we can better support micro enterprise (notably in rural communities) http://www.good.is/posts/why-we-re-focusing-on-the-micro-in-business.

    We agree whole heartedly that there are great opportunities for rural communities. As mentioned in our post above, Nisolo shoes (yep, we love shoes) are also supporting this vision for a more distributed business model supporting traditional artisans / rural communities. Check them out! nisoloshoes.com