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Don't talk about the way you're solving social problems. Talk instead about the paradoxes.


This is an article that we recently dug up from 2010 as we're thinking through how to better tell the stories behind complex problems. The author argues,"forgoing the articulation of a problem statement and focusing on paradox leads to more effective communication with your organization’s supporters." What are the black-and-white problem statements that your organization uses that might be better articulated with a paradox?

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