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12 people think this is good

  • Remington Dayn-Ryan
  • Becca Foster
  • April Greene
  • Culture-ist
  • Esha Shah
  • Milena Arciszewski
  • Emily Howard

E-commerce site Rent the Runway crowdsources photos of real women (vs models) wearing their outfits

Jen Chiou

seems very practical for shoppers.
"... allowing visitors to search for women of a certain age, height, weight and even bust size, to see how that dress looks on someone similar....Rent the Runway’s new approach, which it introduced on Friday, is the latest example of a retailer rejecting the idea that women want fantasy when they shop."

Continue to nytimes.com

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  • Amber Wentworth

    I think this initiative is really beneficial and will attract more potential buyers. When it comes to buying things, especially online at an e-commerce site, it could get tough deciding whether a product will suit us physically or not. This is because most items look stunning on screen but the actual product might not be identical when it arrives at our doorstep. Thus, to have real women as compared to models wearing the outfits provides a personal touch for the consumers.