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Face-Recognition App Lets You Identify Kids That Might be Missing

Jeff Nelder

JWT China teamed up with missing children listings site Baby Back Home to help turn China’s 1.4 billion citizens into search volunteers. The app uses face recognition tech to compare photos taken by users to the listings on the Baby Back Home site to identify a match. According to the agency, two families were united in a week after launch. The app has been downloaded 20,000 times.

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