Discover and share stories

of adventure, connection, and change making.

14 people think this is good

  • Kyle Studstill
  • Brandie June
  • Kristen Murray
  • Stef McDonald
  • Patrick McDonnell
  • Diana Lopez

Forget Mission Statements. Is "Storydoing" the Key to Small Business Success?

Elisa Huang

Creating a memorable, resonant story behind your startup or business—like the well- known story behind the TOMS BOGO business model—encourages people to mentally connect your business with an action. "Storydoing" is the idea that people choose your business' unique story to make your narrative represent a part of theirs.

Continue to fastcompany.com

Inappropriate?

14 people think this is good

  • Kyle Studstill
  • Brandie June
  • Kristen Murray
  • Stef McDonald
  • Patrick McDonnell
  • Diana Lopez

This post is tagged in…

Discuss

  1. {{attachment.file.name}}

Ready to post! You’ve uploaded the maximum number of images.

Oops! Nice pic, but it’s just not our (file) type. Please try uploading a .jpg or .png image.

Well, this is embarrassing. Something went wrong when posting your comment. Care to try again?

That image is too large. Maximum size is 6MB.

Posting comment...