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  • Hannah Wasserman

Helping a product that was almost as abandoned as Anne Hathaway when co-hosting the Oscars with James Franco

David Brier

There are so many awesome products out there waiting to get noticed. So many small businesses with a dream.

Yet, like so many prom dates gone wrong, it was left standing there, waiting for the slightest gesture of recognition.

It was a truly fabulous collection of naturally scented watercolor paints.

The existing package suffered from several missteps leaving it more abandoned than Anne Hathaway when she co-hosted the Oscars with James Franco.

To see how it turned out, click on the link.

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