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Hispanics Adopting Mobile Faster Then Companies Can Keep Up With Them

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A Social Lens Research survey of 1,106 Latino adults finds that at every stage of trip planning Latinos use mobile phones seeking location-based deals, rewards programs and mobile accessible travel content.

But that among Latinos, who are leading the way on mobile adoption, willingness to use mobile phones for trip planning has outpaced what functionality and content companies offer. Travel planning is just one example of the more advanced mobile functionality required to meet the highly mobil

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