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How 3 Social Entrepreneurs Fight Poverty by Selling to Customers Earning Less Than $2 Per Day

Amanda Y. Fung

How do you profitably sell to a customer who earns less than $2 per day? It is probably the most daunting business question in the world—as well as the most important, because that’s the earning power of nearly one third of humanity, the two billion people at the so-called “base of the pyramid.” Ashoka uncovers the secrets of three social entrepreneurs who believe that business is the best way to fight poverty.

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