2 people think this is good

    Bob Box Doris Yee

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  • sultanofswatsultanofswat

    Surprised it took Nike this long to think of this angle. It's not a revolutionary idea, seems to me. Just took a bit stronger constitution to tell everyone that there was only one shoe design to choose from for the Olympics. A great idea. And like most great ideas - simple thoughts that were available to all, just not seen by all originally.

  • Doris YeeDoris Yee

    Love the Nike breakdown by Lotti: performance, emotion, environment, and aesthetics. The emotional element was the best-played in the 2012 Olympics - especially seeing them on the Americans who are backed by the company...and then won medals.