17 people think this is good

    Jared Moscow Angus McCready Emre Girgin Ben Goldhirsh Carolyn Chiao Melissa Height Harpreet Singh Drew Ocon Chris Foutz

How Tesla Protects The Romance Of Driving While Disrupting The Industry

Agus Echague

It's one thing to design a car. It's another to create the first vehicle for a brand founded on the goal of making electric cars sexy, mainstream, and a threat to the rest of the automobile industry.
"What I wanted to create was a moth to a flame," he said. "Emotional engagement that draws you in...and you don't really know why."
This article is an ode to the power of design in bringing to life a brand, changing perceptions and improving usability.
Hell yeah to Tesla & von Holzhausen!

Continue to fastcodesign.com



  • Carolyn Sams

    Wow, so great to see all the different things they considered, I had no idea! In the age of Kickstarter and small start-ups, it's inspiring to see big big projects still happening and the massive teams of people behind them.

  • Alessandra Rizzotti

    I love the idea of a Back-to-the-Future-type car. While I think connecting people to a brand via style and design is important, I think they should also stress the environmental impacts too.

    • Agus Echague

      Ah! But that's exactly what I find brilliant about it! Tesla is already known for being environmentally friendly, so instead of building on a benefit that's strong, they build OTHER attributes that can only strengthen their proposition!

      • Alessandra Rizzotti

        You totally have a point. Making environmentally friendly tech look sexy...