Recently I ran across Muhammad Ali's quote:
“Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.”
This resulted in my writing "The Impossible Brand Formula" which has as of today been viewed 28,000 times since yesterday.