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Ideo’s CEO: 5 Reasons Global Firms Should Serve The Developing World

Richard Demato

This piece addresses 5 reasons why global firms should serve the developing world, but they're also highly applicable tips for anyone out to build a better world.

"If we don’t deeply understand the communities that we serve, we can’t design for impact. But by being embedded, we can get insights to ideas that may lead to products or services that that market may need.” - Tim Brown

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