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    Victoria Lilley BrynH

Infographic: The Cost Of A Famous Logo? From $0 To $211 Million

Matthew Manos

Google spent nothing--Sergey Brin just opened up the free graphics app Gimp. Same with Coca-Cola--though John Pemberton’s bookkeeper drew the logo’s Spencerian script by hand. Nike famously gave just $35 to a design student. Which used to be an impressively thrifty figure, until Twitter picked up their ubiquitous bird for a mere $15 on iStockPhoto.

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2 people think this is good

    Victoria Lilley BrynH

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