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Is There a Market For Hipster-Targeted Organic Cigarettes?

Dave Burdick

"Distribution is another issue. Assuming that organic cigarettes do appeal to independent thinkers, how is Hestia going to reach them? I would imagine that standard distribution (like the drug, mass and grocery channels) would be very difficult for a small brand to crack. And I can’t really see this product being sold at Whole Foods."

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