Discover and share stories

of adventure, connection, and change making.

13 people think this is good

  • Stephanie Gonawela
  • Jared Moscow
  • Shelli Strand
  • Andrea Saparoff
  • Samantha Jiménez

Learn Why the 'Mad Men' World Needs More Donna Drapers

Kat Gordon

Men hold 97 percent of creative director positions within ad agencies. Yet female consumers control 85 percent of spending and report overwhelming dissatisfaction with the ways they are marketed to. It's time to recruit more women into the field and retain the ones already there. The result? More respectful and effective advertising to women, less wasted budgets for brands, and a healthier media diet for everyone—including our kids who are exposed to 3,000 ad messages a day.

Continue to 3percentconf.com

Inappropriate?

Discuss

  1. {{attachment.file.name}}

Ready to post! You’ve uploaded the maximum number of images.

Oops! Nice pic, but it’s just not our (file) type. Please try uploading a .jpg or .png image.

Well, this is embarrassing. Something went wrong when posting your comment. Care to try again?

That image is too large. Maximum size is 6MB.

Posting comment...