Making Lemonade into LemonAid

What are the ingredients in German-made LemonAid? In it you will find every buzz word of the moment—organic, fair-trade, sugar-cane, cooperative farms, NGO, developing countries. The founders of LemonAid started by mixing homemade lemonade in their kitchen in Hamburg in response to a simple question: why can you buy lemonade at stands and at beaches all over the world but it never tastes the same in a bottle.

After many attempts, they discovered the "just right" mix of fresh squeezed lime and lemon juice mixed with sugar cane and water. And they went a step further. Every ingredient in LemonAid is backed by a Fairtrade deal. The organic juice comes from a farming cooperative in Brazil and the sugar cane is from Paraguay. A portion of profits is donated to help grass roots projects in both of those countries that supply the ingredients.

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Not just the concept of LemonAid is smart, but so is the simple packaging and tag line that says what it does: drinking helps.