3 people think this is good

    GOOD HQ Alessandra Rizzotti Ania Molenda

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  • Alessandra RizzottiAlessandra Rizzotti

    It's interesting how food trucks caused a similar uproar in Los Angeles for the restaurants that were glued to their location. However- I do think there's a value to pop up shops if they're occupying vacant spaces. This, however, seems like it's just using the pop-up model to create marketing for the stores- especially bec it's set up like a mall.