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Not Enough Cooks in the Kitchen

Ashoka Innovators for the Public

Today, the food industry - from the giants to the smallest-scale food producers - is dominating household food preparation in Indonesia and other Southeast Asian countries.

The question then becomes: why bother cooking when, for less than US $2, an Indonesian family can get a complete meal set (e.g., rice, chicken, some veggies, and a cold drink) at a nearby food court or food stall?

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