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One of the Most Innovative Advertising Campaigns ever!

Manish Reddy

Decode Jay-Z with Bing is one of the most innovative advertising campaigns ever seen, a true benchmark for integrative thinking. A campaign that shows creativity beyond measure: more than 300 pages to decode, 600 unique traditional, nontraditional and digital advertising placements in 13 cities around the world and in Bing Maps, 200 winners and a multi-million budget. The idea generated a phenomenal amount of media attention, resulting in Bing becoming one of the world's most-visited sites.

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