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Opower: Behaviorial Science + Technology = Energy Conservation

Erna

BEHAVIORAL SCIENCE + TECHNOLOGY = LESS WASTE: Opower, founded by TED talker Alex Laskey, helps utility companies show customers, right on their utility bills, where their own house sits on the spectrum of neighborhood energy wasters — and how to beat the game. A 2003 study found that money saving, environmental, and citizenship messaging had no effect on energy consumption, but when pitted against their neighbors, people took notice and started to conserve.

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