8 people think this is good

    Alessandra Rizzotti Naomi Tracey Barry Goldbarg Yasha Wallin Rosalie Murphy Stef McDonald Ben Goldhirsh Angela Jones

Opower: Behaviorial Science + Technology = Energy Conservation


BEHAVIORAL SCIENCE + TECHNOLOGY = LESS WASTE: Opower, founded by TED talker Alex Laskey, helps utility companies show customers, right on their utility bills, where their own house sits on the spectrum of neighborhood energy wasters — and how to beat the game. A 2003 study found that money saving, environmental, and citizenship messaging had no effect on energy consumption, but when pitted against their neighbors, people took notice and started to conserve.

Continue to ernaadelson.com