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Optimize Creativity: Drink Beer for Big Ideas, Coffee to Get Them Done

Yasha Wallin

While caffeine pulls a number on your brain to make you feel like you have more energy, alcohol has its own way of influencing your creativity. After you’ve had a couple beers, drinking makes you less focused, as it decreases your working memory—and you begin to care less about what’s happening around you. But as researchers at the University of Chicago discovered, this can be a good thing for creativity’s sake.

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