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17 people think this is good

  • Noah Benzing
  • Irin Vincent
  • Andrea Negro

Plated will buy, measure, cut, chill, box and ship every ingredient to your door.

Hillary Newman

"This ready-to-cook meal is called the dinner kit. And Plated — along with a host of similar new services, including Blue Apron, Chefday! and HelloFresh — is the latest in a stream of technological innovations and corporate interventions, from the cake mix to the cookbook app, that have long promised to relieve Americans of kitchen drudgery while retaining the flavor and cachet of home cooking."

Continue to nytimes.com

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17 people think this is good

  • Noah Benzing
  • Irin Vincent
  • Andrea Negro

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  • Julian Walter

    And the carbon footprint involved with this? Come on Good!

  • Julian Walter

    Nah guys, I have liked everything you guys put up bar this. How can you be too busy to chop a carrot an onion garlic and tomatoes to make a pizza sauce? You will outsource the digestion next. Come on guys, if you want, send me the money here in Lima and I can give it to people who can learn to read and by fresh water with it.

  • Audrey Bellis

    Price aside, I actually really like the concept but I think I can use Task Rabbit to the same thing for half the price and locally via the downtown farmers market

  • Zachary Slobig

    Who are these people who bring food into their homes this way? Are we *really* all that busier these days? Come on people, there are infinite quick, easy, healthy recipes for dinner—even for those over-burdened urban professionals. And at prices up to $17.50 per serving you might as well skip the facade of food assembly and eat out anyway.

    • Hillary Newman

      Personally, I love throwing together a meal. I rarely follow a recipe. But I can see how something like Plated could be a fun thing to do, or help give you confidence in the kitchen to cook something challenging. I don't think this business will be a sustainable thing that people subscribe to.

  • Emily Howard

    I think this could definitely fill a hole for some people who are, as the article mentions, too busy or maybe even for those wanting to learn to cook but need some guidance on flavors and pairings. However, as I was reading how they package the ingredients I kept thinking about the amount of waste they're producing with those mini-ziplock bags.

    • Hillary Newman

      It would be cool if Plated sold you reusable packaging (mason jars, etc) that you could re-use the next time you ordered from them.

      • Meghan Neal

        I think it's great -- anything that makes it even a hair easier for people who are intimidated to cook is worth it. Cooking with real, fresh ingredients at home is sooo much more healthy than going out, but some people don't know where to start. I'll totally try it out!