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PUMA Goes Cradle-To-Cradle with InCycle Line

Steve Z

As consumers continue to educate themselves on their environmental impact, smart brands are responding to the increasing demand for eco-friendly products.

PUMA's InCycle collection is the brand’s first full collection of Cradle-to-Cradle Basic certified footwear, apparel and accessories. InCycle uses biodegradable polymers, recycled polyester and organic cotton in order to eliminate pesticides, chemical fertilizers and other hazardous materials.

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