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8 people think this is good

  • Mauro Sanhueza-Celsi
  • Pediatric AIDS Coalition at UCLA
  • Mushfiqur Pavel
  • Hillary Newman
  • Jacy Chaudhary
  • Alessandra Rizzotti
  • marc.v.gurp

'Sometimes, You Can Lie Without Knowing It' Pinocchio gets a Woody or HIV prevention

Mauro Sanhueza-Celsi

" Pinocchio gets a Woody or HIV prevention" After years of getting attention with playfully explicit sexuality, the AIDES campaign has taken a different turn with this new PSA from TBWA France: Pinocchio becomes a real boy at the end of the famous fable, but what if he stayed a wooden puppet? And what if he grew up in modern-day Europe?

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  • Alessandra Rizzotti

    Interesting campaign. Subtle. Definitely not too hard-hitting, and gets the message across effectively.