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Saudi Arabia Launches Campaign to Combat Violence Against Women!

Half the Sky Movement

Saudi Arabia recently launched its first campaign to combat violence against women. The ad shows the image of a veiled woman with a bruised eye above the text: “Some things can’t be covered -- fighting women’s abuse together.” Fadi Saad, managing director of Memac Ogilvy Riyadh, which is collaborating on the campaign with the King Khalid Foundation, said it was “one bold first step towards legislation to fight women’s abuse in the kingdom of Saudi Arabia.”

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