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Seamless: How a Dot-Com Startup Adapted to Changing Tastes

Aimee Hernandez

"Seamless launched in 1999 as SeamlessWeb, an online food delivery service that specifically catered to corporate clients like bankers and lawyers who worked long hours. The startup focused on and grew its corporate business for the next few years before being acquired in 2006 by Aramark, a food services company, where it suffered from minimal investment and increasing competition."

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