Discover and share stories

of adventure, connection, and change making.

Think this is good?

Smart (Phone) Engagement: Embracing the Mobile Shopper In-Store

Neilson Spencer

A 2012 Vibes report, “Understanding the Showrooming Shopper,” shows that brick-and-mortar shop owners shouldn’t fear the smart devices most shoppers use. In fact, they should welcome this technology. It turns out that embracing the mobile medium can enhance both a shopper’s in-store experience and a retailer’s bottom line. We take a look at how driving mobile engagement while “showrooming” can actually save the sale.

Continue to milo.com

Inappropriate?

Think this is good?

This post is tagged in…

Discuss

  1. {{attachment.file.name}}

Ready to post! You’ve uploaded the maximum number of images.

Oops! Nice pic, but it’s just not our (file) type. Please try uploading a .jpg or .png image.

Well, this is embarrassing. Something went wrong when posting your comment. Care to try again?

That image is too large. Maximum size is 6MB.

Posting comment...