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  • Michael Fragomeni
  • Alessandra Rizzotti

Stop, Get Out, Unplug…And Notice

Craig Shapiro

"Great product design starts with understanding context, behavior, and motivation. With digital experiences in particular, it can be hard to understand context or observe the triggers that signal motivation from behind a big monitor in your office. If you’re not “getting out of the building” to test assumptions with real people you should be. You should also be doing this to help spot needs and opportunities..."

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